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4P Foods

Uprooting "Normal": How Food Hubs Are Reshaping the Food System

Uprooting "Normal": How Food Hubs Are Reshaping the Food System

With the growth of these aggregator models, we are reaching a tipping point. Now that there are more than 400 food hubs around the country, we have the beginnings of the physical infrastructure needed to support a new, alternative supply chain that sources exclusively from regional, sustainable producers with technology-enabled transparency every step of the way – once again putting a face and a voice to our food. As food ports scale, the next generation is emerging: food ports. These aggregate the smaller regional hubs and include processing, production, and distribution functions so that good, small, and mid-scale food can finally make its way into the institutional and large wholesale supply chains.

Hacking the Harvest: Retooling Small Farms for Success

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Hacking the Harvest: Retooling Small Farms for Success

From drones to PrecisionAg, America’s amber waves of grain have never been so decked out in 21st century tech. Yet for the past half century, the story of technological innovation in agriculture has progressed lockstep with the consolidation of the industry, loss of biodiversity, and depletion of soil nutrients and natural resources.

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