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Moon Juice

What's the magic behind the mushroom market?

What's the magic behind the mushroom market?

Medicinal mushrooms like reishi, chaga, and cordyceps are taking the U.S. market by storm. While these fungi have long been central components of Chinese medicine and eastern traditions, the growing interest in wellness and preventative care among U.S. consumers is opening up opportunities for entrepreneurs to introduce these ancient ingredients to a new generation of health enthusiasts.