Jason Lloyd

Urban Palate Holding Company

Jason Lloyd is a mission driven NYC native with a lifelong love of food and music. Having grown up in a food family, Jason made the decision to leave the finance world in 2004 to enter food and beverage, eventually co-founding Cow & Clover in 2014, a farm to table restaurant and event space in Williamsburg, Brooklyn. After feeling unsatisfied by running operations of the business, he orchestrated a partnership that would allow him to step away from the grind of running a New York restaurant to focus on his passions of sustainable food justice and his own family.  

A believer that food is paramount to health and wellness, Jason has taught children in poor neighborhoods the importance of a healthy breakfast while also employing and teaching at risk youth culinary skills. An entrepreneur and food activist at heart, Jason was attracted to FoodFutureCo by the opportunity to work with fellow entrepreneurs who are at the forefront of food innovation, changing the way the world eats and where that food comes from.

In his free time Jason enjoys hosting cookouts on his rooftop for friends and family, weekends in Vermont, playing guitar, and an assortment of adventures around Brooklyn with his wife and children.